Company Overview

AL SAHIL AL FADDY Famously known as SFE story began in Dammam, Saudi Arabia, in 1993. At the time we were a small family importing some items tools and Hardware from China and Turkey. We later moved into Importing products from Germany, Italy, Taiwan, Jordan and many more countries, and now around 30 years, SFE story is still being written.

Vision

To have the ability to anticipate successfully in the local economy, and to effectively respond to global change and to challenge ourselves to better our business.

To be one of the best distributors in the tools and hardware industry.

To explore new ventures to empower our growth and development strategies.

Mission

Develop, deliver and commercialize a complete pipeline of products, based on our unique experience, technology and professionalism.

Provide an innovative, practical and top-quality product that redefines our customers’ work and optimize their efficiency.

Excel in adding values to our operation, through our people, a team of dedicated professionals, who value our customers, fulfill their needs and deliver our promises.

Our History

From these humble beginnings we have grown into a world-class Tools and Hardware Trader in the Saudi Arabia. We now Sell a vast range of products, which employ the finest Sales Team.

As technology styles have evolved over the years, SFE has evolved too, keeping step with the Manufacturing trends of the day. This dynamic and flexible spirit is at the heart of everything we do and has been a key factor in the continued growth of our business. What has remained constant over the years is an unyielding passion for quality, Today, our team ensure that the process from initial order right through to delivery of your goods will be managed in a timely and professional manner. With large enclosed Inventory area, the company has become well known for its quality products, value-priced, distributed by furniture manufacturers, Wholesalers and Project Developers throughout the region.

So now our story can help you to tell yours, with quality hardware and tools unparalleled service and competitive pricing.

Our Values

We believe our first responsibility is to our clients and customers who use our products and services.
We believe that true success involves mutual gain.
We believe that people involved are the reason the business exists.
We value the results of hard work to make it enjoyable as well as rewarding.
We honor the work of previous generations and provide a thriving company for the future generation.